Swedish direct marketing cosmetics company, Oriflame, moved its HQ to Schaffhausen this spring.
Oriflame had been running the majority of its business from Switzerland since the 1970’s, with more and more key functions and management positions being transferred to its locations in Schaffhausen and Fribourg over several years. “Relocating our global HQ to Schaffhausen brings corporate and operational structures into alignment” explains CFO Gabriel Bennet. At present, the company has around 20 staff in in Schaffhausen. Bennet reckons that the headcount is likely to grow to around 50 staff in the near future as a result of the move.
Oriflame arrived on the scene in Schaffhausen around 2 years ago. After initially using temporary accommodation, the company moved into the state-of-the-art Urbahn development at the city’s railway station a year ago. At the formal opening of the new facility this spring, Bennet thanked the Economic Promotion Team for their highly professional support in helping to find suitable premises and also praised the authorities in Schaffhausen for their help. An important factor in choosing the location was proximity to Zurich’s international airport and the CFO went on “In addition to being able to get to the airport in half an hour, Schaffhausen was the main contender for us as it is highly respected on the international stage and is already home to a number of other multinational consumer goods companies”.
Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.3 billion. The company’s products range from skin-care to cosmetics and spa treatments as well as perfumes. Sales are led by specialist beauty advisors, with a proportion also generated in online shops, with annual figures totalling 500 million products sold and revenues of 1.3 billion Euros.
About the author
Christoph Schärrer is head of Economic Promotion of the Canton of Schaffhausen. Schaffhausen is a dynamic and flourishing commercial region in the heart of Europe and a prime location for international and innovative businesses. The Economic Promotion of the Canton of Schaffhausen is your expert partner for all questions about locating and doing business in Schaffhausen and is looking forward hearing from you.