Zug/Zurich – Domestic services provider quitt.ch has digitized its shares and made them freely tradable, without listing them on a stock exchange. This was made possible by a technology developed by Zug-based fintech Alethena.

The Zug-based fintech company Alethena has developed a blockchain solution that helps companies digitize their shares, which can then be purchased directly by investors via the company’s website. Its solution named Share Dispenser is now being used for the first time by a Swiss SME: Zurich-based domestic services provider quitt.ch, which is backed by ServiceHunter AG, a publicly traded company based in Zurich.

According to an Alethena statement, its Share Dispenser allows quitt.ch to make its digital shares tradable via a website widget. The widget enables “the fully automated sale and repurchase of treasury shares”. At the same time, it offers investors a “liquid market without having to set up an order book or organized trading system requiring specific licenses”.

Overall, the solution should make the share acquisition process easier. “Out of the more than 600,000 companies in Switzerland, only a few hundred are publicly traded. Our vision is to change this,” Markus Hartmann, CEO of Alethena, is quoted in an earlier article on startupticker.ch.

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