Zurich – The Japanese sports shoe and clothing brand Asics regularly organizes marathons in Europe. iRewind, a start-up from the Greater Zurich Area, will now provide runners with bespoke finisher videos.
According to a press release, Asics and iRewind have decided to work together. New video technology from iRewind will be used at race meetings organized by Asics. iRewind offers video cloud solutions that automatically record, process and export personalized videos for participants in sports events. Runners will be provided with a personalized video of their own performance after the race.
They receive the video within minutes of crossing the finish line. Radio frequency identification (RFID), an automatic identification system, automatically identifies runners who have reached the finishing line. After receiving the videos runners can share the branded content via social media channels.
iRewind’s technology has already been implemented successfully at the ASICS marathon in Barcelona. It will soon be used to create bespoke videos for runners at ASICS races in London and Stockholm.