Beaconsmind makes its move on the stock exchange

Beaconsmind develops marketing solutions for retailers. By connecting the software developed by the start-up, which is based in Stäfa in the canton of Zurich, with Bluetooth technology, shop owners have the chance to make localized and personalized offers to customers visiting shops with their mobile devices. In this way, a network is created on the basis of the shop, app and Beaconsmind software that can be used for the purposes of customer retention. In order to generate sales growth and gain new customers, Beaconsmind made the decision to conduct an IPO.

According to an article on startupticker, Beaconsmind shares have been traded on the Paris-based Euronext Access+ stock exchange, which acts as a kind of springboard for ambitious firms, since last Friday. The issue price was initially set at 23 euros per share. By the end of trading on Friday, the share price had reached 26.50 euros, which equates to a market value of 55 million euros for the company.

“Today our solution is live in over 20 countries”, comments Max Weiland, founder and CEO of Beaconsmind, in a press release. Weiland goes on to explain that his company is already active in Europe, the Americas, China, Japan and the Middle East. “With the listing, we benefit from higher visibility and credibility through transparency”, he explains further. Up to now, the company has generated gross proceeds of 3 million Swiss francs from a financing round realized during the IPO process.

The sports equipment manufacturer Adidas ranks among the most important customers of Beaconsmind, having used the Stäfa-based start-up’s solution in 100 of its major stores around the world.