Wallisellen ZH - The SportTech start-up coachbetter has secured investment of approximately one million US dollars for its soccer coaching platform. The proceeds from this financing round will be put towards development processes, hiring new staff and international expansion plans.

Coachbetter AG from Wallisellen in the canton of Zurich has announced that it has successfully closed a seed financing round. According to a press release, the SportTech start-up raised just under one million US dollars for its eponymous digital football coaching platform. The financing round was led by the St.Gallen-based Swiss Founders Fund, while  the venture capital fund TheVentureCity, which is based in Miami and Madrid, and former professional soccer player Remo Staubli were also both involved.

Training Planning Introduction Desktop - coachbetter (in German)

The subscription-based Software-as-a-Service (SaaS) platform offers personalized training exercises developed by licensed coaches, team management services, game and training planning in addition to wide range of content to improve the development of both coaches and players. According to information from the company itself, at present the client base includes a total of 5,000 amateur coaches in addition to the football association of Schleswig-Holstein in Germany, traditional German football clubs including Hessen Kassel and SpVgg Bayreuth as well as the Steven Gerrard Football Academy.

In 2019, the tactics and training session design board app “Moves – Design Your Play” was launched, before the Playbetter app was added in 2021. This shows players all performance data on their end device and facilitates direct communication with the coach.

“The latest seed stage will help us to bring training quality, communication and education to the next level”, comments Patrick Patzig, CEO and co-founder of coachbetter. Patrick Degen, Partner and Lead Investor at Swiss Founders Fund, points out that the company was able to significantly increase revenue and grow its user base during the pandemic, which shows “a clear need for the platform in the digital age”.

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