Zug – The startup eLocations from the Crypto Valley is bringing prime retail locations to the Blockchain. Its aim is to create greater transparency in the commercial real estate sector. The company raised one million Swiss francs in an oversubscribed seed round.

According to eLocations, nothing is as opaque in real estate as commercial properties in the world’s prime retail locations, namely high streets. The company aims to simplify leasing, management and buying decisions in the real estate sector and create greater transparency. It does so by combining existing data sets with analytics. eLocations is also drawing on the infinite potential of Blockchain technology. For example, the entire contract management for commercial properties is organised on the Blockchain. This serves to reduce unnecessary and time-consuming bureaucracy as well as cutting costs.

With this business idea, eLocations has now attracted domestic and international private investors to secure one million francs in a seed round. According to a press release, these included an Austrian entrepreneur who runs a €100 million shopping centre-related business, an investor from a leading U.S. investment bank and a Swiss c-suite businessman.

eLocations has been operating its platform for about one year and currently holds data on 80,000 branches worldwide. It also has information on more than 4,000 stores that can be leased in over 2,000 cities. The company has already processed more than 1.5 million search requests on its platform. 

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