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In collaboration with ETH Zurich and its Game Technology Center, the Digital Festival Zurich, swissnex San Francisco and many other renowned partners, Greater Zurich Area showcases cutting-edge technology made in Greater Zurich at South by Southwest (SXSW) in Austin, Texas, from March 12 to 15.

SXSW brings together key players in tech, research, interactive, film, and music industries. Over 72,000 people travel every year to Austin, Texas, and participate in sessions, showcases, screenings, exhibitions, and a vast of networking opportunities.

Greater Zurich Area: Augment Your Creativity is the theme of the Swiss presence. The projects presented at SXSW are sponsored by ProHelvetia and include ETH Zurich’s Game Technology Center, the internationally acclaimed Birdly by Somniacs in Zurich, Zurich production company Playables, ZHdK spin-off Struckd, as well as Apelab and Transmii from Geneva. GZA and the projects complement each other perfectly. While ETH and the other ventures promote research and cutting edge innovation made in the Greater Zurich Area, GZA plays a key role in scouting and helping selected companies to set up here. This synergy strengthens the Greater Zurich Area as both an economic and scientific powerhouse.

Other elements of the Swiss presence in Austin include a Swiss networking night (Monday March 13, 6pm-2am, Cenote Bar, Registration online:, a partnering session and panel contributions (More information: . Visit us from March 12 to 15 at the booths 1320, 1322, 1324.

#SXSWISS partners: Greater Zurich AreaDigital Festival Zurichswissnex San Franciscoswissnex BostonPro HelvetiaDART17Engagement MigrosETHEPFLUniversity of ZurichFestival Tous EcransFreitagVitraValora

Booth Switzerland

About the author

Lukas Sieber is Executive Director USA at Greater Zurich Area (GZA). Prior to GZA, he worked at Burson-Marsteller Switzerland as digital strategist, developing digital and social media campaigns for national and international clients in the EMEA region. Previous to Lukas’ position at Burson-Marsteller, he worked at the Embassy of Switzerland in Washington, D.C., and was responsible for all public diplomacy activities and programs for the Swiss government throughout the United States. Lukas hold a master’s degree from the University of Zurich in Political Science and Geography and earned a postgraduate certificate in International Business Management from Georgetown University.

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