The holiday region of Heidiland is offering a “digital world innovation”, as Heidiland Tourismus AG has revealed in a press release. It is working together with the Solothurn-based company rell.io to build the HeidiCHain. This blockchain network is reportedly the first in the world of tourism to be specifically tailored to the interests of partners in the sector.
In future, players in the region between Graubünden and St.Gallen will be able to use the HeidiCHain for decentralized and anonymized data. Enabling the shared use of data will facilitate innovation and tourism services of the future. What’s more, analyses on visitor numbers can be compiled on the basis of the HeidiCHain.
Innotour, the innovation program of the State Secretariat for Economic Affairs (SECO), is supporting the development of HeidiCHain. A first specific use case is already on the agenda in the project phase of this process. This will create a system for the automated, digital settlement of tourism tax payments for visitors and service providers. What’s more, a digital tourist ID is being developed. With this, restaurant bills and cable car admission can be paid or the door to a holiday apartment opened.
By the end of October 2021, proof of concept will have been delivered for HeidiCHain. First offers with the new solution are set to be available from the 2021/2022 winter season.