AdHash has gained several investors for its new advertising platform. According to an article published by startupticker.ch, the German investment firm CoinIX, which is headquartered in Hamburg, and the two Zug-based firms Creative Destruction Lab and CV VC have opted to invest in the tech company, likewise based in Zug, which was set up in 2020.
AdHash acts as a direct mediator for ads between publishers and advertisers. The data used in this process flows directly and without the need for intermediary third parties, as has previously been the case. Instead, data related to campaign success can be collected and edited by the companies involved, protecting privacy and cutting a significant portion of the previous costs in the process. In addition, AdHash enables more rapid page loading, while ads are delivered 20 times faster.
Up to now, the online advertising market has been dominated by Internet giants who, as intermediaries, siphon off up to 70 percent of the advertising revenue, the article explains further. From the investors’ point of view, AdHash represents a promising alternative: “The AdHash team is showing how blockchain can also revolutionize the advertising market and make it ‘fairer’. In addition, AdHash enables companies to make significant cost savings and respects privacy”, comments Susanne Fromm, CoinIX CEO, in the press release.