Many consumers do not buy clothes online as they are unable to try them on. Others certainly do make online purchases of this type, but often end up returning the clothes they have bought, which is inconvenient for both the customer and the seller. The start-up meepl is now attempting to solve this problem. It has developed a technology via which clothing can be tried on digitally.
Known as the Virtual Dressing Room, meepl’s solution can be used via cell phones, according to a press release. To start with, users must take and then upload two photos of themselves. The system them calculates the user’s precise bodily measurements with the help of Artificial Intelligence (AI) and produces a 3D avatar of their body. This can then be dressed virtually. According to the company, the sizes and measurements calculated are as precise as those taken by a professional tailor.
Virtual Dressing Room has now been officially launched and further functionalities are to be added over the coming months.
Meepl was founded in 2015 by students of the Swiss Federal Institute of Technology in Zurich (ETH) and is headquartered in Zurich.
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