Zurich - Nexoya is developing a platform based on Artificial Intelligence (AI) to increase the efficacy of marketing campaigns. The start-up from the Greater Zurich Area has now successfully concluded its first financing round.
The Marketing Intelligence Platform from nexoya was launched around one year ago. It enables data-driven predictions for marketing campaigns to be made. It therefore helps marketing experts to make better decisions. The platform combines campaign and analysis data, with the result that it is no longer necessary to collate, analyze and subsequently interpret data gathered from various online marketing tools.
According to a press release, the start-up is now on the cusp of releasing a beta version of its platform. Using machine learning, the platform is able to process several million data sets per day. Nexoya customers include financial service providers, agencies and industrial firms.
Nexoya has now also been able to successfully conclude its first financing round. The volume of capital raised was not disclosed in the press release. According to CEO Manual Dietrich, the company intends to focus its efforts on further developing the platform and concentrate on expansion plans. These include expanding the team at nexoya, which presently comprises seven employees, among other measures.
Dietrich founded nexoya together with Marco Hochstrasser, who is now Chief Technology Officer. Hochstrasser previously worked for a Swiss technology firm in Silicon Valley.