New York/Zurich – The American company Outbrain is acquiring Video Intelligence AG. The startup from the Greater Zurich Area uses machine learning to place video content in a targeted way. Its solution is already used by media companies such as the International Data Group and the publisher Spiegel-Verlag.

The American company Outbrain is acquiring Video Intelligence (VI), a startup based in Zurich, for around 55 million US dollars according to a press release. Outbrain is an intermediary between advertisers and media companies. It works with CNN, Washington Post, and Le Monde, to name a few.

Outbrain acquires Video Intelligence
Image: Outbrain

VI has developed a solution that helps media companies to place videos next to articles in a targeted way. It uses machine learning to do so. The development from the startup, which was founded in 2017, aims to contribute to increasing user engagement and raise revenues overall. It is already used by over 1,100 media companies, including the American International Data Group (IDG), the German publisher Spiegel-Verlag, and the media group Funke.

Outbrain plans to develop its video offering for media companies and advertisers with the acquisition.  The startup “fits perfectly into Outbrain’s core strategy of providing media owners with technology to enhance user engagement and monetization through relevant content and ads,” according to David Kostman, Co-CEO of Outbrain. Yaron Galai, Co-Founder and Co-CEO of Outbrain, also mentioned the synergies between the two companies and calls the VI team “incredibly talented and experienced”.

Focus: Artificial Intelligence

Focus: Artificial Intelligence

Switzerland and the Greater Zurich Area have occupied top positions in renowned worldwide rankings on innovative strength and talent availability. Switzerland boasts the highest number of AI companies per citizen, according to ASGARD, a Venture Capital firm for Artificial Intelligence. Greater Zurich’s various research institutes, such as ETH Zurich and its AI Center as well as the Swiss AI Lab IDSIA, continue to rank as some of the leading technical institutes in the world and attract the best talents and companies including Google, IBM, Microsoft, Facebook, Oracle and many others.

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