Zurich – Marketing consultancy firm BrandFinance has named SIX Swiss Exchange AG the most valuable stock exchange brand in Europe. It was able to reach this position by significantly increasing its brand value over the previous year.

In its report on the top 10 most valuable stock exchange brands in the world, BrandFinance has named SIX Swiss Exchange AG the number one stock exchange brand in Europe; globally, it came in sixth place. The top spot went to CME Group in the U.S., followed by the New York Stock Exchange, Hong Kong Exchanges and Clearing Market, and the U.S. technology stock exchange NASDAQ.  

SIX Swiss Exchange increased its brand value by 23 per cent compared to the previous year, according to a statement. With a brand value of $537 million, the Zurich-based stock exchange ranks ahead of other European stock exchanges, such as Eurex (seventh) and the London Stock Exchange (ninth).

“The result is an award for the extraordinary efficiency of the business and a consistently managed brand, combined with stringent messaging and a unique product offering,” said Jos Dijsselhof, CEO of SIX.

A strategic and organizational realignment of SIX has brought together the Swiss Exchanges and Securities Services, and the resulting business unit is now a single source for Swiss and international clients for listing, trading and post-trade solutions.

SIX Swiss Exchange has also recently been nominated as “Exchange Group of the Year” for the FN Trading and Technology Awards 2018.

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