Tbô has managed to bring reputable angel investors on board. This group includes Nicolas Bürer, CEO of digitalswitzerland and Swiss Business Angel of the Year 2018. He will also be joining the Board of Directors at Tbô. In total, the Zurich-based start-up has raised 2 million Swiss francs. The company is intending to use this additional capital to improve its technology in addition to funding growth plans and the expansion of its team.
The company, which was jointly founded by Roy Bernheim and Allan Perrottet, produces boxer shorts and other underwear from ecolabel-accredited bamboo fibres. According to an article on startupticker.ch, the two economists are taking an unusual business approach by involving their customer base, which now totals 400,000 clients, in product and brand development processes. The article explains that the reward for this method comes in the form of low return rates and a reorder rate of 35 percent.
As Tbô states on its website, the company is also a member of the 1% for the Planet initiative. Member companies and private individuals commit to donating one percent of their annual income or sales revenue towards environmental projects.