Align Technology is a leading medical device company in the dental industry with headquarters in California and over 17,000 employees worldwide. It has set the bar for leadership and change in dental industry by constantly innovating to bring new and better solutions to doctors and their patients. To further expand and develop their products, the company moved its regional headquarters from Amsterdam to Rotkreuz in the Greater Zurich Area. The new office with over 150 employees opened in January 2020 and will also serve as R&D hub.
Align Technology is a global medical device company engaged in the design, manufacture, and marketing of the Invisalign system, the most advanced clear aligner system in the world, and iTero intraoral scanners and services for orthodontic and restorative dentistry. The combination of digital treatment planning and mass customization of aligners developed by Align has revolutionized the orthodontic industry. Since launching their commercial operations in EMEA back in 2001, the company has considerably grown its business, expanded in a number of new territories, and has successfully treated over 1.5 million patients in the whole EMEA region. Today, more than 500,000 unique aligner parts are produced by Align every day.
New regional headquarters with over 150 employees
Align technology has recently moved its regional headquarters from Amsterdam to Rotkreuz, Canton of Zug, where the new office opened in January 2020. "We are excited to have opened our new EMEA headquarters office here in Risch-Rotkreuz, in the beautiful canton of Zug. This move has allowed us to grow an even stronger presence for Align Technology and to better support Invisalign and iTero doctors in Switzerland, Germany, Austria, as well as in the entire region", commented Markus Sebastian, Align Technology senior vice president & managing director EMEA.
Expanding its existing presence across the region to successfully support 38 markets regionally from the EMEA HQ offices, along with a highly specialized talent pool are just a few reasons why Align has chosen Switzerland as their new base. The new offices, located across two floors, host over 150 employees. They hold several commercial roles and functions, supporting the operations of the whole EMEA region, such as finance, HR, clinical education and marketing, among others.
Center for innovation in Greater Zurich
Additionally, the Rotkreuz office will serve as a hub for R&D and center for innovation, led by Align’s chief technology officer Zelko Relic. The R&D center is part of a wider, global research and development team. The hub aims to build on the existing relations with Swiss-based institutions, dental associations, and clinics across Switzerland, as well as expand collaboration with the leading research and technology institutions, such as the University of Zurich or ETH Zurich.
On average, Align invests over 100 million dollars annually into its technological innovation and digital solutions. “Innovation is part of our DNA and our long-term commitment to our customers and patients. We are grateful for the ongoing collaboration and support we have received from Switzerland Global Enterprise, Greater Zurich Area Ltd (GZA) and from the Canton of Zug that is helping us with our efforts to develop a stronger presence and collaboration here in Switzerland and to continue to innovate dental space.” said Relic.
This success story was first published by Swiss Global Enterprise.
Related success stories
Can we put you in touch with a peer company or research institute? Do you need any information regarding your strategic expansion to Switzerland's technology and business center? Give us a call or drop us a line.