Morpho wins innovation prize

Cham ZG – Morpho AG has been awarded 15,000 Swiss francs after being named winner of an innovation prize for mountain regions. The startup from the Greater Zurich Area has developed an app that aims to facilitate crisis management in the mountains.

For emergencies in the mountains, there is a book at the Rotenflue railway in the canton of Schwyz that stipulates who needs to do what. Thanks to Morpho AG, this book will no longer be necessary in the future. The startup from Cham in the canton of Zug has developed an app that provides information on responsibilities and procedures, which in turn will reduce the time it takes for help to arrive in the event of a crisis.

Morpho AG has now been awarded 15,000 Swiss francs after winning an innovation award for mountain regions, called Zinno-Ideenscheck für Berggebiete. The award was handed out for the first time by Swiss Mountain Aid and ITZ InnovationsTransfer Central Switzerland.

“With this startup, we are able to recognise a worthy first winner,” Regula Straub, director of Swiss Mountain Aid, said at the award ceremony on the Rotenflue mountain. Seven other innovative ideas were in the running for the award.

The company intends to invest the prize money into further developing its app. “There are thousands more potential applications at mountain railways,” said co-founder Oliver Etter.

The award was launched to promote digitalization in mountain regions. The next award will be handed out in the third quarter of 2019.

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