Zurich - The FinTech company Evolute is launching an intelligent online marketplace for financial products. This will be able to recommend suitable products and services to asset management clients on the basis of anonymized data.

The Zurich-based start-up Evolute develops software to support asset managers in administering their client portfolios and maintaining other customer relationships. Now, the company is launching a new software version that also integrates a smart online marketplace.

The online marketplace will offer funds, structured financing products and crypto investments, for example, as detailed in a press release issued by Evolute. Added to this are services such as insurance policies. These are to be recommended to asset management clients pursuant to their respective needs. This has been made possible by the use of anonymized data which Evolute is able to access via its software.

According to Evolute, the marketplace is available to all potential suppliers whose products and services offer added value to existing end customers. The more asset managers and providers that participate in the marketplace, the larger the network effect. Evolute has already gained several partners for its marketplace, meaning that products and services offered, for example, by Bellevue Asset Management, Leonteq, CreditGate24, Allianz Suisse, Bitcoin Switzerland and Sygnum will be available to users.

Both asset managers and providers of financial products face challenges in terms of marketing their products and services in an increasingly digitized world, Evolute explains. “We therefore firmly believe that the Evolute marketplace is the right solution at the right time. It helps independent asset managers and providers of financial products and services to consolidate and expand their market position”, comments Myriam Reinle, CEO of Evolute AG, in the press release.

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