Football tracker firm gets a million in new financing

The Tractics tracker, which is attached at hip level with a specially designed belt, records performance data such as a player’s speed or position during a game or training. The data is then used to help better analyse a player’s performance. One advantage of the system is that it is less expensive (around 100 euros) than similar trackers, which currently only professional teams with large budgets can afford.

As startupticker.ch reports, Tracktics has now received a million in new financing from investors including Carsten Erdt and Rainer Silbernagel, as well as business angels from the world of professional football. The company will use the new funds to drive its growth and internationalization plans.

The tracker from Tracktics is popular among football players in German-speaking countries, with thousands of players and dozens of clubs already using the system. The tracker is also used by Real Madrid’s official training academy. 

The startup was founded in 2015 and has its headquarters in Zurich and Frankfurt. 

“In Switzerland, we focus mainly on complex statistical data analysis and multi-level data processing of our tracking data. Zurich is also home to our technical management as well maintenance and expansion of our IT infrastructure,” said co-founder and head of technology Patrick Haas. The ETH Zurich engineer is one of ten full-time employees at the Zurich office.