Zurich - Guuru has successfully raised a total of 5 million US dollars after closing an expanded Series A financing round. With this fresh capital injection, the start-up now intends to further develop its cloud-based customer interaction solution. In addition, plans are in place to double the pace of growth in Europe.

Guuru has successfully raised 5 million US dollars as part of an expanded Series A financing round. According to a press release issued by venturelab, the financing round was led by Spark Invest, while existing investors such as Investiere, EquityPitcher Ventures and Swiss Post Ventures all took part in the process as well.

The cloud-based customer interaction solution developed by the start-up from Zurich is, according to information from startupticker.ch, already being deployed at companies such as Freitag, Brack and Salt. As the venturelab press release goes on to say, incoming support questions are forwarded by way of Artificial Intelligence and Intelligent Routing processes either to certified product users, known as “Guurus”, who share their knowledge and experience with the customer, or to the GUURU SmartBot for automated answers. A peer-to-peer (P2P) live chat system is processed with the help of Machine Learning technology, which ensures that the knowledge basis of the SmartBot is expanded continuously.

“Solutions on the basis of Machine Learning are quite clearly the future of customer service”, comments Martin Altorfer of Spark Invest in the startupticker.ch article, before adding: “The fact that Guuru combines its solution with P2P support makes it more powerful and extremely interesting”.

According to Tonio Meier, co-founder and CEO of Guuru, the company intends to use the fresh capital to double the pace of growth in Europe and enter profitable territory: “With our exceptional team and experienced set of investors, we feel well equipped to go after our next milestones”.

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