Japanese life insurer partnering with dacadoo

dacadoo develops and operates a digital health engagement platform that helps people live healthier, more active lives through a combination of online gaming and other motivational techniques. The solution is aimed at customers of health and life insurance companies as well as organisations for health promotion in the workplace. The dacadoo app can be completely branded according to the corporate design of a company.

Now, T&D Holdings  from Japan is entering into a partnership with dacadoo, as was reported in a press release. The listed Japanese company is the holding for three core life insurance companies: Taiyo Life Insurance Company, Daido Life Insurance Company and T&D Financial Life Insurance Company.

According to information provided, dacadoo and T&D Holdings will collaborate on developing digital life insurance products for the Japanese market. To this end, T&D Holdings will be leveraging the digital health technology and infrastructure of dacadoo. The aim is to develop products for wealthy customers and drive forward innovation in areas such as customer relationships, marketing and underwriting. “The process of digitisation is advancing rapidly in life insurance and newly structured digital insurance products will become ever more common in future,” commented Peter Ohnemus, founder and CEO of dacadoo.