A sovereign island surrounded by the European Union, a neutral country within a multilateral world order, a multi-ethnic state comprising four official languages – the unique position of Switzerland in political, economic and cultural contexts can be illustrated with many examples.
For businesses, Switzerland is often associated with even more than the above: Skilled craftsmanship, high quality standards and attractive taxes make the country a popular destination for (re-)locating, expanding or founding a business. Swiss-based companies furthermore seem to manage the current COVID-19-induced crisis better than their competitors from several other countries.
Together with four executives from Swiss-based companies, Strategy& industry experts will discuss what ‘Swissness’ and the particular competitive advantages associated with it mean for their business. Additionally, light will be shed on what companies can learn from Switzerland when it comes to repairing, rethinking and reconfiguring their business.
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Can we put you in touch with a peer company or research institute? Do you need any information regarding your strategic expansion to Switzerland's technology and business center?
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