Smart Valor impresses Swiss dragons

The Zug startup Smart Valor secured an investor on a recent episode of “Die Höhle der Löwen Schweiz” (Switzerland’s Dragons’ Den), which aired on TV24 on Tuesday. The Swiss IT entrepreneur and investor Bettina Hein decided to buy Valor cryptocurrency worth 50,000 Swiss francs in the Den. These Valor tokens are traded on the Smart Valor platform. 

“The Smart Valor team won me over because they have managed to develop and successfully scale up a complex exchange infrastructure for digital assets in a very short space of time,” said dragon Bettina Hein in a press release. “The fact our business model impressed the dragons in the Den makes us very proud. We were able to effectively present the great potential of digital assets to a demanding jury,” commented CEO Olga Feldmeier.

Alongside trading in this and other cryptocurrencies, the Smart Valor platform can also be used to buy and sell gold through the exchange of digital units known as tokens, each backed by physical gold of the highest quality. From December, Smart Valor will also be open for the trading of further physical and intangible assets, such as artwork. “In this way, platforms like Smart Valor will consequently become the Amazon of the next generation”, said Olga Feldmeier, outlining the company’s longer term ambition.

According to the press release, the platform trading volume has risen by more than 800 percent since the start of the year. So, “even in the crisis-ridden year of 2020, there are some success stories to be found in the Swiss world of business”.